LAFORCE
SOCIAL MEDIA STRATEGIST AUGUST 2016 - PRESENT
COMMUNITY MANAGER AUGUST 2015 - AUGUST 2016
Based in New York City, LaForce is a full-service marketing communications agency for the world's top brands
Responsibilities:
- Manage, monitor and mediate client social platforms
- Define and implement social media strategies and platform approach
- Monitor and forecast digital trends, best practices and emerging platforms and technologies
- Craft and optimize client brand voice’s across social networks
- Copywriting for planned and real-time posts across platforms
- Build and maintain bi-weekly content calendars to promote brand initiatives, product and campaigns.
- Full-scale management of influencer partnerships including contracts, negotiation, message training, creative briefing and execution of scopes of work
- Build and maintain client databases inclusive of men’s and women’s digital influencers spanning top-tier, emerging, and micro
- Digital reporting and insights including monthly, quarterly and yearly reporting, industry benchmarking, competitive analysis and channel audits
- Lead agency education and best practices in social media, content creation and emerging digital platforms
- Clients Include: Lexus USA, NYDJ, HUE, Supima Cotton, White House Black Market