HARPER HALLAM
SOCIAL MEDIA MARKETING COORDINATOR DECEMBER 2014- December 2015
SOCIAL MEDIA MARKETING INTERN JUNE 2014- DECEMBER 2014
Harper Hallam is a luxury jewelry brand based out of Dallas, TX
I joined the Harper Hallam team as social media marketing intern in May 2014. Since joining the team in May, Harper Hallam has seen a significant increase in social following and engagement with Facebook followers and Instagram likes increasing over 75% Through social strategy and fresh content, I was able to make the Harper Hallam social channels extensions of the brand and drive new collaborations, impressions and customers to the brand. In addition to optimizing social channels, I was able to take on a number of additional responsibilities including of copywriting for the company website, visual and graphic design and overall brand communications and brand execution.
Select Harper Hallam Pieces are below:
“Kaylah is a very energetic, dynamic and apt young lady. She has been overseeing the brand execution for a new company,Harper Hallam Jewelry. Kaylah has brought relevant ideas and practical marketing solutions for the launch of the new jewelry line. Her knowledge of social mediums and content creation is vast. Further, she understands the consumers side of the business and has been extremely helpful with establishing campaigns that resonate with our customers. Finally, Kaylah has great office administrative skills and is able to multitask seamlessly. I recommend Kaylah for a brand team and brand execution role in your organization”
Responsibilities:
- Plan and execute social media strategy
- Manage all social media accounts
- Visual & graphic design
- Copywriting
- Initiate and oversee brand communications
- Research relevant social media content and understand ongoing social media changes and innovations
- Build and maintain social media sites
- CRM
Take a look at some original social media marketing materials I designed for Harper Hallam below.
#HarperHallamStyle Blogger Collaborations
